Tyler Finck is a versatile creator in Ithaca, New York. He produces a variety of content for organizations, individuals, and businesses of all shapes and sizes.

currently Making type for Google Fonts

Public Type Works

Web design & Wordpress/woocommerce development, type design

As a type designer and open source contributor, I wanted a platform for users of (open source) fonts to fund the people creating them. I built it on Wordpress. Product Hunt voted Public Type Works #2 of the day when I first launched it. I recently updated it to version 2, with all new type and a new plan forward. Visit Public Type Works

Public Type Works
Public Type Works
Public Type Works
Public Type Works
Public Type Works
Public Type Works
Public Type Works

One Page Websites

Responsive Design + Development

Over the years I've made websites using Wordpress, Drupal, Squarespace, Kirby, Sergey, and proprietary CMS setups. That's cool and all, but what's even cooler is a single page site. These are some of my favorites that are still getting their respective jobs done. Excelsiorama, Book of Beards, Adventureson, You Think This Is A Game, Yeezy Display, and Upstate Design. I use simple html/css/jquery to deliver polished, fun experiences.

One Page Website by Tyler Finck
One Page Website by Tyler Finck
One Page Website by Tyler Finck
One Page Website by Tyler Finck
One Page Website by Tyler Finck
One Page Website by Tyler Finck

Logobook

identity work

Here are some of my favorite logos I’ve created over the years. Many are still in use, some are retired. Designing a logo might be one of my favorite tasks. The constraints are great to work with. An ideal logo needs to be beautiful in one color, scale perfectly, be as simple as possible without being boring, and be original as possible without being confusing. I’m proud to share the following designs that I helped create for a wide variety of clients.

Spider Holster
good stuff by tyler finck
red newt racingk
woodstak by tyler finck
hearts cry india
singlebrook technology
new o'clock
Mt Chase Lodge
ursa space
ETC

Ithaca Beer Co.

branding, print design, photo, video, web, social

From March of 2014 until February of 2015 I redesigned the existing product line and all new brands. As a co-worker said, I jumped on to a moving train. The work was had a heavy print focus (three different packaging types per beer) with a lot of corresponding digital components (photo, video, web), and marketing materials (for the sales team, social media, etc.). I designed fresh merch for the Taproom addition to new menus, apparel, and signage. I created a custom Wordpress theme as well. It was one year of work designed to last 3-6 years.

Ithaca Beer Co.
Ithaca Beer Co.
Ithaca Beer Co.
Ithaca Beer Co.
Ithaca Beer Co.
Ithaca Beer Co.
Ithaca Beer Co.
Ithaca Beer Co.
Ithaca Beer Co.

The Gym

logo, photos, web design & wordpress/woocommerce dev

Local fitness center owner Lara wanted a new look for her two locations. As a non-gym goer—well, former non-gym goer—it was a good chance for me to get some research in and meet some great new people. We started the new identity with a logo, obviously, as well as some merchandise design. Over several photo shoot sessions I created a library of images for use on the website, print materials, and social media. Then I designed and developed a custom Wordpress (woocommerce ready) theme. Visit The Gym Site

The Gym in ithaca
vector logo
mobile website
The Gym
The Gym
The Gym
graphic design for the gym
The Gym
The Gym

Piction

logo, iphone ui/ux, photos, video, web design & dev

One day in-between client projects at AWP I took a few hours to conceptualize and design a new kind of text overlay app using some wild fonts. This was late 2012, mind you. I started with the concept (wireframes) then designed a simple interface, and clever little logo. A week later Scott Nelson had a working prototype. We refined and released Piction (archived site as the app has been retired). Macgasm said nice things about it.

piction iphone app
piction iphone app
piction iphone app

The Planetary Society

various print designs

A non-profit with thousands of dues-paying members needed a few different print pieces created. An advocacy pamphlet, the Humans Orbiting Mars 40+page document, and a high impact event poster. There was a bit of a time crunch for all of these, but that was definitely a fun part of the challenge. I can say that, because communication from their team is always excellent, and they were incredibly organized and trusted me to do my thing. Thanks team.

the planetary society print design
the planetary society print design
the planetary society print design
the planetary society print design

Portraiture

photography

Given the option, I’d rather point my camera at a person than anything else. I’ve been hired to take headshots, environmental portraits, document events and concerts, and a few weddings. If you want me to take a pet portrait, I’ll ask “your place or mine” and clear my schedule. I love taking photos, period. I'm now in the habit of posting some favorites on my Unsplash page, where they can be used freely for almost anything.

kelly
talib kweli cayuga sound
heather lane purity ice cream
dudes before a wedding
k.flay in ithaca
maine lifeguard
the roots at cayuga sound
doug
kate
matt and kim

Assumptions

web design & dev, packaging, photo, video, social, etc.

A few years ago I set out with my future wife to make a party card game called ASSUMPTIONS. I decided to Kickstart it so we could produce 1000 physical copies. The project required a lot of pre-visualization, strategic copy writing, playtesting prototypes with various groups, creating a brand with a physical product that didn’t exist, and finding and hiring an illustrator. We made two videos (here's one). It was immensely fun and we were able to fund and quickly release an expansion pack was shortly after the game came out! Visit The Site

sample of cards
assumptions the game
assumptions expansion deck
assumptions expansion deck
shipping assumptions
assumptions expansion deck
assumptions the game

Ithaca

I came to this city for a degree in visual arts, graduated, and never left. I’m almost at the point where I’ve spent half of my life here (first half was in Maine). I’ve got strong opinions about where to go for coffee, food, fun, culture, and other stuff. I enjoy the higher-ed presence here because 1 that was me, half a lifetime ago 2 I’ve happily worked on graphic design projects for Cornell, and 3 I recently began teaching typography at Ithaca College. I have fond memories of walking my son to school, taking a return route through a gorge with beautiful waterfalls, and grabbing coffee at a place around the corner from my apartment. All that before 9am. This place is great.

vector map of ithaca

Q + A

OK let's do this. Maybe you need answers, maybe there are questions you'd never think to ask. Here we go:
are you still designing typefaces?

Absolutely. I've released seven variable fonts as Etcetera Type Co and contribute regularly to the open source type community. Some are making their way to Google Fonts. Also, all three typefaces on this page are my own.

Do you take product photography?

Good question! It depends on the product(s) and the images you're looking for. I won't do a studio setup of details at multiple angles. I do take lifestyle/in-context photos of products, for sure.

what's the story behind this photo here?

It's from 2013 on the summit of Giant Mountain in the Adirondacks (New York). The dog with me is a foster I had at the time named Jasmine. Giant is one of 46 high peaks that people check off in their quest to summit all of them. I have 39 to go 🙃

can I hire you to design and develop a custom Wordpress theme?

Sure, but I'd ask a few questions that might result in a different outcome. Do you absolutely need a content management system? Or would a beautifully functional one-page info site (like this) work? Or flat file CMS? Maybe your time, energy, and money could be better spent on a fresh logo, a typography overhaul, and new photography to go on a new website.

will you design me a template for graphics?

Yes, but more importantly, I'd like to explain to you why the template looks and acts the way it does. Giving you a template without educating you in some of the design decisions would be a mistake. I'd also likely set you up in Figma and propose using open source type. And I am happy to screen record my process for you to help educate along the way.

what are your rates?

I don't have an hourly rate, and the cost depends on your project. Custom logos, websites, and complex print pieces start at $1500. Commissioned typefaces start at $3000. A quick photoshoot starts at $200. All of these numbers only go higher from there, but that's the truth and I'm happy to be upfront about it 👍

Can I get some design consulting from you?

Yes, please. Having an experienced person (me) with fresh eyes on a project (yous) is something I love. You can take my advice, or not, no big deal. Consulting starts at $500 a day, and that might be all you need.

hello@madebytyler.com

The email address above is the quickest and easiest way to reach me. These other links might help direct you appropriately. My Blog also contains things about type, runnning, and photos. On Github I try to update a few repositories somewhat regularly.

Previous clients include: NBC Universal, The Planetary Society, Google, Harper Collins, and Chronicle Books. More work is available upon request.

My fonts have been used by: Penguin Random House, Scholastic, Vice, Toms, Comedy Central, E! Entertainment, HBO, Buzzfeed, Threadless, Amazon Publishing, Houghton Mifflin, Dartmouth College, and @barackobama, among others.